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The Protein Crunch


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The Protein Crunch – Civilisation on the brink is a capitalist’s tour of the environment. The authors reveal the hard facts of how environmental degradation is already affecting all of us from food price riots to the collapse of countries like Somalia. Water, land and sea combine to produce the food we eat and these natural resources have become critically degraded at a time when our expanding population needs them most, bringing us to The Protein Crunch. Supported by in-depth research, The Protein Crunch looks at the risks we are running that may lead to the collapse of the western way of life – and the extraordinary opportunities for entrepreneurs in the business of fixing the environmental issues we face. A brilliant, accessible and inspirational work – it brings the environment to life in a business like manner. Hope without action is just a comforting illusion. Reviews: “The Protein Crunch is extremely timely and important, and it is also clear and convincing. It should be read by everyone who is concerned about the sustainability of the situation we have created on this small planet.” (Dr. E Lazlo – Founder of the Budapest Club… “I found it full of fascinating information, well put together to constitute a kind of manifesto or warning for the future. Think differently, or see our society and its precious environment go horribly wrong” (Sir Crispin Tickell, GCMG, KCVO, President of the Royal Geographical Society London)… “The Protein Crunch” provides an excellent summary of all those systemic linkages regarding food, energy, water, land use and population, with plenty of pointers as to how to change course even at this very late stage. I can only hope that it will seriously affect the way people see our world!” (Jonathon Porrit)… “Jason Drew is a Renaissance Man… deeply knowledgeable – and passionate about saving our world” (Sue Grant – Marshall, Radio Today)… “The one book on the environment everyone should read” (Robert Swan MBE FRGS, Polar explorer).

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Jason Drew


Jason Drew:- Jason is a serial entrepreneur turned environmentalist. He chairs a number of organisations including, his latest green venture. Born in London, Jason studied at the European Business School in London and has lived and worked all over the world before moving to South Africa seven years ago. He has held leadership roles in a number of international businesses from General Electric to BUPA and Egg before leading the start-up of Africa's leading outsourced services provider, with over 3,000 staff. He collects medieval English pewter and contemporary South African art. He enjoys polo, flying and fishing as well as opera and rock. He is married with two boys aged 13 and 14. David Lorimer David is a writer, lecturer and editor who is Programme Director of the Scientific and Medical Network and Editor of Network Review. Originally a merchant banker, then a teacher of philosophy and modern languages at Winchester College, he is the author and editor of many books, most recently Thinking beyond the Brain, Science, Consciousness and Ultimate Reality. His book on the ideas and work of the Prince of Wales – Radical Prince – has been translated into Dutch, Spanish and French. He is the originator of the Learning for Life Values Poster Programme, which this year involved 15,000 young people from more than 100 schools. See







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