Personal success comes from taking positive action. Yet not everyone is able to take positive action and therefore they fail to meet their potential in life. Why is that? What is it that stops people from being as sucecssful as they could be? I believe I have the answer to these questions and it is all to do with Paradigms. This is because there is a direct correlation between our paradigms and how we act and behave. By changing our paradigms we immediately change the way we think and act. And because we attract to ourselves what we think about, it is essential we think about, dream about and envision our future. Our paradigms attract what is required to achieve our visions and what make us successful. The Paradigm of Success sets out a journey towrads success through having a powerful visionenergised by action that is synergised by a strong sense of ‘why’ and ‘belief’ which are framed by the paradigms. It is a journey of incremental learning that when applied may empower us to make a positive difference in our own lives and in the lives of others.