Poles Apart – Challenges for business in the digital age

£1.99

999 in stock

SKU: 9781783336791 Category: Tags: , , , , , ,

Description

The internet gives us access to the whole world to build business. But many SMEs are Poles Apart: sitting in the cold, and missing out on the huge potential that the online space can offer. This is as true for the smallest businesses in the country as it is for large established organisations, where employees themselves are Poles Apart and the clash of cultures is causing turbulence. So, are you a Penguin or a Polar Bear? What skills do you need, and what risks do you face, to make the journey to warmer climes?

Additional information

page_count

76

illustrations

4 Graphs

book_author

Kate Baucherel

post_subtitle
word_count

16046

about_author
collection_stories
edition

2

series_number
series
is_collection

no

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