Poles Apart – Challenges for business in the digital age

by Kate Baucherel


ISBN: 9781783336791
  • Page Count76
  • Illustrations4 Graphs
  • Word Count16,046

The internet gives us access to the whole world to build business. But many SMEs are Poles Apart: sitting in the cold, and missing out on the huge potential that the online space can offer. This is as true for the smallest businesses in the country as it is for large established organisations, where employees themselves are Poles Apart and the clash of cultures is causing turbulence. So, are you a Penguin or a Polar Bear? What skills do you need, and what risks do you face, to make the journey to warmer climes?